Sky TV & UK Cycling: a ground breaking sport sponsorship

British TV brand Sky should be applauded, nay given a standing ovation, for their vision and foresight in sponsoring and investing in British cycling culminating in the amazing Tour De France win for Bradley Wiggins.

In fact it was the now invisible but courageous James Murdoch who should be getting the …

(from Campaign Asia blog http://blog.campaignasia.com/chris-reed/sky-tv-uk-cycling-a-ground-breaking-sport-sponsorship/)

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